A: The ideal time to start recruiting your Street Team is 2–3 months before your book launch.

Here’s why I suggest this:

You’ll have time to gather and vet interested ARC readers and Street Team members.

• Not everyone is the right fit—this window lets you find your most enthusiastic and reliable supporters.

You can build genuine rapport.

• It’s so important that your team feels connected to you as an author. Relationships matter.

ARCs get into readers’ hands early.

• This is a big one. You’ll want to give people time to read, especially since some folks move at a slower pace. Planning ahead ensures timely reviews.

You’ll generate excitement around your cover and upcoming release.

• The more hype you build, the more eyes (and readers!) you’ll attract.

Note: This timing is especially helpful if you’re launching a debut novel or the first book in a series.

If you’re releasing a sequel or already have a loyal reader base, 2 months out may be enough. But for new authors or first-time team builders, give yourself closer to 3 months to do it right.

Stay tuned for Part 2, where I’ll break down exactly what to do during those 2–3 months to make your Street Team thrive.